Content marketing is among the most effective ways to build links and boost your SEO efforts. From guest posting and infographics to using social media and more, here are 7 ways you can create high-quality backlinks to improve your search engine ranking. — Posted by Team Edisol It is a common goal for businesses to have their website and blogs rank on the top page of Google’s search results. In fact, some companies even spend over $100,000 a month to boost their search rankings. However, to achieve this, companies need to up their…

Building relationships, nurturing leads, and engaging past and present customers — if these sound like any of your business goals, making newsletter and email marketing a part of your efforts is a no-brainer. Here’s why. — In a technology-driven era, companies thrive on successful digital marketing. Social media marketing is the core practice for most B2C communication, but from a B2B POV, old greats like email marketing still deliver outstanding results. …

Psychology plays an important role in the marketing realm, and we’re breaking down 5 psychological hacks that have the power to amplify your content marketing efforts and returns unlike any other. Read on to know more. — Let’s get the first question out of the way: What does psychology have to do with content marketing? Well, it’s no simple task to understand your customer’s mindset and influence behaviour for a desired outcome. After all, every person is unique and reacts differently to branded content. …

Website design for small businesses is key to the organisation’s growth. That’s because business websites not only function as gateways to services and products, but also speak to the credibility of the brand. What to keep in mind when building a website? Here are a few quick stats: 94% of…

It is becoming increasingly popular to hear of content agencies ‘manufacturing’ content. As unartistic as this may sound, when it comes to a content strategy, there’s no point re-inventing the wheel each time. …

A well-drafted Google SEO strategy can significantly widen your brand’s reach and promote organic lead generation. Make a note of these tried-and-tested SEO content strategies that Google rewards. — Search Engine Optimisation (SEO) is a critical element of every content strategy. In simple terms, SEO for content marketing implies optimising your content to attract organic traffic from search result pages.

Drive your brand towards success by learning from the best digital campaigns out there. And while you’re perfecting your approach to your next campaign, make sure to avoid these 5 common digital campaign marketing mistakes — The most successful digital marketing campaigns are often launched by brands who’ve done it before and are already ahead of the curve. However, this does not mean that you cannot catch up or even outdo your competitors. You just need to learn from the best digital campaigns and fix the…

To create content in a way that can better increase your search engine visibility, the topic cluster model is worth familiarising yourself with. From what they are, why they work and how to develop them from scratch, here’s all you need to know. — Gone are the days where a keyword-only SEO strategy works. Today, users communicate with search engines much like they would with another person. In other words, you don’t always have broken search terms fed into an engine, but actual sentences, often in the context of voice search. …